Today, April 3, 2012 from noon to 8 p.m. of Canton will celebrate Free Cone Day to thank customers for their patronage, and to raise money and awareness in support of the Town of Canton Volunteer Fire & EMS Department. Members of the Volunteer Fire and EMS department will be scooping ice cream and providing information about opportunities in the fire service. Bring the kids for fire truck and ambulance tours.
Ben & Jerry’s co-founders Ben Cohen and Jerry Greenfield first scooped up free ice cream all day back in 1979 as a way to thank the community for supporting them in their first year. Now it's an annual tradition at many of their scoop shops around the world.
Customers will be encouraged to make a donation on Free Cone Day to support the Town of Canton Volunteer Fire & EMS Department.
“Last year we reached our goal of $2,000; this year we hope to raise $3,000 for Canton’s Volunteer Fire & EMS Department. Come out get a Free Cone and show your appreciation to the men and women who put their lives on the line for us everyday.’ said Phillip Killoran, Ben & Jerry’s franchise owner. In 2011, Ben & Jerry’s of Canton distributed nearly 3,500 servings of their super premium ice cream and raised over $2,000 during Free Cone Day — 100 percent of all donations support the purchase of training and equipment for Fire and EMS volunteers. Since 2005, this annual event has helped the store raise over $12,000 in donations for the Department.
Ben & Jerry’s is located in , Rte 44 in Canton, just over the Avon/Simsbury line.