Local Voices
Mintz + Hoke’s Joe Hoke Named to Ad Club Hall of Fame
Mintz + Hoke co-founder and Canton resident Joe Hoke has been inducted into the Advertising Club of Connecticut’s Hall of Fame. The honor was presented at the Ad Club’s recent 60th annual Award Show held at Farmington Gardens.
Cited by the Ad Club as an Advertising Industry Leader, Joe Hoke founded Mintz + Hoke with Alan Mintz in 1971 and began transforming the advertising landscape while winning awards for clients such as the Connecticut Lottery, Connecticut Bank & Trust, the Big E, ConnectiCare and Southern New England Telephone.
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Hoke was cited for his leadership, being named by Adweek Magazine as one of the 11 Leaders Who Made a Difference in the 1980s. The magazine also named Joe Hoke a Creative All-Star.
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With a roster of clients that included regional retail and national brands, Mintz + Hoke grew into a business-to-business powerhouse with clients like Loctite, Pratt & Whitney and Hartford Steam Boiler. The agency also created groundbreaking campaigns for Connecticut’s AIDS Prevention and Economic Development initiatives. Additionally, Hoke’s strategic insights helped launch Mohegan Sun and establish the brand.
Creative awards during Hoke’s tenure included honors from Clio, EFFIE, One Show and New York Art Directors as well as local/regional awards from the Connecticut Ad Club, Boston Ad Club, New England Publicity Club, Connecticut Art Directors Club, Connecticut PRSA and others.
A member of the Ad Club of Connecticut for 28 years (1971-1999), Hoke served on the Club’s Board of Directors in the early 80s. He consulted on the Ad Club awards shows with ideas, judge recruitment and invitation design. He participated as a speaker and panelist for the Club’s educational programs and donated pro-bono creative for various Club event promotions.
Hoke retired from Mintz + Hoke at the end of 1999, having created an enduring agency that continues to practice the beliefs he instilled during his distinguished tenure.
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About Mintz + Hoke
Mintz + Hoke is an integrated, full-service communications firm offering strategic planning, advertising, public relations, interactive, media planning and buying, and direct marketing services. Mintz + Hoke Media Only is an independent service devoted to media planning and buying. Mintz + Hoke’s mission is to Make every contact with your brand worth MORE. Clients include Aetna, Legrand Wiremold, DRS Technologies, HSB, Mohegan Sun, CTFastrak and Quinnipiac University. Mintz + Hoke is a shareholder of Denver-based Worldwide Partners Inc., the world’s largest alliance of independent agencies serving clients around the globe. For more information, visit www.mintz-hoke.com.
